T4 Strategy & Advisory
Growth strategy and commercial due diligence at your fingertips
Serving as an on-demand strategy capability for senior executives
Collaborating on growth strategy with senior executives and supporting board-level initiatives
Advising corporate development, strategy, product, innovation, and marketing teams
Supporting lower and middle market investors in CDD, market mapping, and M&A screeners
“ I've worked on many projects with T4 and they continue to deliver excellent work! They are quick, responsive, and provide incredibly useful market insights that help us make informed product decisions. ”
“ T4 are true professionals. Experts in their field in every sense. Their work product was 5 stars. ”
“ T4 were great! After speaking with the team, I knew they were the right people for the job. They have a deep understanding of market research and the ability to look at things from multiple angles. They performed a TAM analysis for me and even helped me refine my customer persona at no extra cost. Would highly recommend their services! ”
We believe every company should have access to the same strategy expertise and support that large firms like Bain, BCG, and McKinsey provide. Our team consists of former consultants from some of these firms, and we remain passionate about bringing data-driven, actionable recommendations to our clients. We specialize in primary and secondary market research-based strategy consulting, and ensure our insights come from a multitude of data sources: industry expert interviews, surveys, traditional third party research, and alternative data sources.
Our History:
T4 began its life as a company automating the knowledge management and librarian functions of professional services firms and enterprises. We collected the entire world of market research across 1,000 tech sector industries, the largest tech taxonomy in the world, and launched a Beta of that software at TechCrunch Startup Battlefield in 2019. You can see our presentation here. In 2020, we launched a strategy advisory arm of T4, which is now our principle line of business.
While we no longer support the platform, email us if you’d like to check out what the experience on our knowledge management automation software platform was like.
Maks founded T4 in 2018. Maks has led over 50 strategy engagements, primarily in the industrials and technology sectors. Prior to T4, Maks was a Consultant at Bain & Company and a Marine Corps Intelligence Officer. Maks receive his MBA from the Kellogg School of Management and Bachelor’s in Business Administration and French & Francophone Studies from Carnegie Mellon University. When Maks isn't running, swimming, skiing, and scuba diving, he enjoys cheering on Chelsea Football Club.
Stewart joined T4 in 2021. Stewart has led numerous engagements at T4, including a market entry strategy for a PE-backed travel tech company, a data exchange pricing strategy for a leading public institution, and retail sales forecasting strategy for a leading Canadian retailer. Prior to T4, Stewart was a Manager at Resultant where he led numerous studies focused on competitive evaluation and benchmarking. Stewart holds a Master’s from the London School of Economics and a Bachelor’s from DePauw University. Stewart enjoys water skiing, golf, teaching his dog new tricks, volunteering in his community, and spending time with his wife and 1-year-old daughter.
Will joined T4 as an intern in 2020 before starting full-time in 2021. Will’s engagements at T4 include a variety of due diligence and go to market strategy work, in industries including industrial gas generation, lithium battery technology, marina management, and restaurant technology. Will received a Master’s in Management of International Business from Grenoble École de Management and a Bachelor’s in Finance and International Business Management from Roger Williams University. In his free time, Will enjoys woodworking, hiking, and relaxing on the beach with his fiancée and dog.
We’d love to hear from you. Leave a message to one of our team members via LinkedIn we’ll get back to you within 24 hours. If you need a faster response time, please note that in your message.
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