Antivirus Software is designed to detect, prevent, and remove various malicious programs from a device. Antiviruses perform real-time scanning of the operating system memory, files, and incoming Internet traffic. By using signature-based, heuristic, and rootkit detection methods the antivirus software can prevent computers from being infected with malware. The necessity of antiviruses has grown with the wide adoption of the Internet, since viruses can easily spread over the web. While the software can't protect the system from every possible type of attack, it is a core part of endpoint security that can be found on practically every modern device. Antivirus Software Market Share is highly concentrated by Avast, MalwareBytes, and McAfee. You can find Antivirus Market Size, Antivirus Market Share, and other trends and statistics below and you can learn more about T4's strategy consulting services here.
The chart shows the Global Antivirus Software Market Size from 2019 to 2024. In 2019, the size of the Antivirus Industry was $3.8B and is projected to decline by 1% in 2020. From 2019 to 2024 the Antivirus Industry decline is projected to average 1% per year. These estimates were made before the Coronavirus (COVID-19) pandemic. The short term impact of COVID-19 on the Antivirus market growth will likely be Medium because companies are halting new IT spend. The long term impact of COVID-19 on the Antivirus market growth beyond the COVID-19 pandemic will likely be Low because security is essential to every business. Request help with obtaining the source for this data and learn more about T4's strategy consulting services here.
The chart shows Antivirus Market Share in 2020. The Antivirus Market is fragmented among many vendors. The leading vendor was Avast with 17% Antivirus market share in 2020, followed by Malwarebytes with 13.3% Antivirus market share, McAfee with 11.7% market share, ESET with 11.5%, BitDefender with 8.5%, and Others with 38%. Get help with market research for the Antivirus market, including the source for this Antivirus Market Share chart and learn more about T4's strategy consulting services here.
Antivirus Software has been a core part of endpoint security for decades. Growth rate decline is caused by the fact that viruses are now increasingly considered as legacy threats. They have existed for a long time and haven't changed much, however, new types of cyber threats are constantly appearing. Businesses are at risk of ransomware attacks, phishing schemes, and other elaborate hacking methods. The term "antivirus" has a firm position in marketing, but the products themselves are slowly evolving into "antimalware" which establish a more sophisticated defense system. Antivirus Software Market Share will likely be concentrated by consumers for a longer period, while businesses will gradually be making the shift to newer products.
Learn about T4's Consulting servicesAntivirus is a Declining market comprised of many large competitors. Avast holds 17% of the Antivirus Software Market Share in 2020. Avast offers antivirus solutions both for home and business use. Its main products are the Free Antivirus, Endpoint Protection, and Network Security. In 2019 the Free Antivirus won the "Consumer Antivirus Software of the Year" award from CyberSecurity Breakthrough. Malwarebytes market share was 13% of the Antivirus market in Antivirus. Malwarebytes has a wide range of antivirus solutions for different platforms and use cases. In 2018 Gartner marked Malwarebytes as a "visionary" in its Endpoint Protection Magic Quadrant. McAfee market share was 12% of the Antivirus market in 2020. McAfee offers its Total Protection antivirus solution for Home and MVISION for Enterprise. In 2020 the Cyber Defense Magazine named McAfee's products most scalable in the Endpoint Security category. ESET market share was 12% of the Antivirus market in 2020. ESET has solutions for Home and for Small, Mid-Size Businesses and Enterprises. Forrester named ESET a "Strong Performer" in the Q3 2019 Forrester Wave. BitDefender market share was 9% of the ESET has solutions for Home and for Small, Mid-Size Businesses and Enterprises. Forrester named ESET a "Strong Performer" in the Q3 2019 Forrester Wave. market in 2020. BitDefender provides various cybersecurity products. In its analysis of cloud security providers Forrester placed BitDefender as one of the three "leaders" in Q4 2019.
T4 comprehensively aggregated more than 10 reports from more than 10 publishers covering statistics and trends in the Industry. This includes Adoption, Revenue, Surveys & Statistics, and Vendor Comparison, and more than 20 additional statistics. The Industry falls under T4's Cybersecurity industry coverage. Industries related to in the T4 taxonomy include Endpoint Management, Server Security, and Endpoint Detection & Response. Related subcategories of the Industry include Malware Sandbox Solutions. You can find reports covering these industries on T4's Platform or learn more about T4's strategy consulting services here.
