A cereal bar is a snack composed of some form of cereal that has been compressed into a bar shape and is held together with some form of edible adhesive. There are a wide variety of cereal bars. They usually combine one or more cereal with yogurt, dried fruit, and nuts (such as hazelnut, pecan, Brazil nut, and almond). Cereal bars are usually consumed for breakfast or as a snack at any time of the day. Cereal Bars provide a good source of carbohydrate and sometimes protein. They usually include less sugar than normal snack bars but this is highly variable and some still contain fairly high levels of sugar. In the US most of Cereal Bar Market Share belongs to Kellog’s, General Mills, and Post Holdings. You can find Cereal Bar Market Size, Cereal Bar Market Share, and other trends and statistics below and you can learn more about T4's strategy consulting services here.
The chart shows the Cereal Bar Market Size from 2018 to 2025. In 2019, the size of the Cereal Bar Industry was $12B and is projected to grow 4% in 2020. From 2018 to 2025 the Cereal Bar Industry growth is projected to average 4% per year. The top 3 US companies own almost 80% of Cereal Bar Market Share. These estimates were made before the Coronavirus (COVID-19) pandemic. The short term impact of COVID-19 on the Cereal Bar market growth will likely be Medium because as consumers face the prospect of weeks at home, retailers are reporting a move away from reduced calorie and sugar free snacks in favor of non-perishable and long-lasting options. However, with fewer people looking for snacks on the go, cereal bar brands can see a downturn in the demand for its products. The long term impact of COVID-19 on the Cereal Bar market growth beyond the COVID-19 pandemic will likely be Medium because when people return to their normal activities, it is likely that people will return to older habits and looking for snacks on the go, healthy options for breakfast and every type of snacks between meals. Request help with obtaining the source for this data and learn more about T4's strategy consulting services here.
The chart shows Cereal Bar Market Share in 2017. The Cereal Bar Market is Fragmented among many vendors. The leading Vendor in the Cereal Bar Industry was Kelloggs with 30% market share in 2017, followed by General Mills with 29.9% Cereal Bar market share, Post Holdings with 18.9% Cereal Bar market share, Private Label with 7.5%, Quaker Oats with 6.5%, and Others with 7.3%. Get help with market research for the Cereal Bar market, including the source for this Cereal Bar Market Share chart and learn more about T4's strategy consulting services here.
Cereal bars market growth is driven by the adoption of new consumption habits. Today, people consume cereal bars not only for breakfast, but also for lunch, and often with afternoon tea. Cereal bar-producing companies are offering several tailor-made products, which are not only nutritious and beneficial for health, but also appetizing, which make the cereal bars a snack for eating at all times and situations. To increase the market share, bar manufacturers are introducing varieties by including nuts, dried meats, flour, and other supplements, and protein-rich ingredients in the bars. This also results in the rise in sales of cereal bars as "snacks on the go" in convenience stores. The transformation of cereal bars for a snack to eat at any time of the day drives the growth to a much bigger potential market, acting as a replacement not only for breakfast items but also for any snack eaten between meals.
Learn about T4's Consulting servicesCereal Bar is a Consolidating market comprised of a few large competitors and many small competitors. Kellogg’s market share was 30% of the Cereal Bar market in 2017. Kellogg's products are manufactured and marketed in over 180 countries. Kellogg's cereal bars offer a variety of 17 different types of bars. General Mills market share was 29.9% of the Cereal Bar market in 2017. General Mills brand portfolio includes more than 89 other leading U.S. brands and numerous category leaders around the world. General Mills offers a variety of about 50 different bars from Annie’s, Betty Crocker, Cinnamon Toast Crunch, Lucky Charms, Larabar, and Nature Valley. Post Holdings market share was 18.9% of the Cereal Bar market in 2017. Post Holdings is headquartered in St. Louis, Missouri. The company operates in food service, food ingredients, refrigerated, convenient nutrition, and private brand food categories. Post Holdings brand portfolio includes 46 different brands. Private Label market share was 7.5% of the Cereal Bar market in 2017. Private Label includes several brands produced by the retailers, such as Great Value from Walmart, Kroger’s or Alberton’s brands.
T4's research team can help you learn more about the Cereal Bar industry with market analysis, competitive analysis, commercial Due Diligence, and other market research needs. This includes deeper analysis on competitors in the Cereal Bar market, including: Kellogg, Atkins Nutritionals, Cliff Bar, Nestlé, Quaker Oats, Pepsico; research into related topics such as Food & Beverages, Restaurants, Fast Food, Potato Chips, Salted Snacks, Supermarkets/Hypermarkets, Convenience Stores, Food Packaging; or additional support in the Food & Beverages Sector or other Sectors. Learn more about T4's strategy consulting services here.
