A cereal is any grass cultivated for the edible components of its grain, composed of the endosperm, germ, and bran. The term may also refer to the resulting grain itself. Cereal grain crops are grown in greater quantities and provide more food energy worldwide than any other type of crop.
Cereal has been consumed for centuries by all societies. Cereal is often consumed for breakfast or other times of the day in modern society. Warm cereals like porridge and grits have the longest history. Ready-to-eat cold cereals, appearing around the late 19th century, are most often mixed with milk (traditionally cow's milk), but can also be paired with yogurt instead or eaten plain. Fruit or nuts are sometimes added. Many breakfast cereals are produced via extrusion. Some companies promote their products for the health benefits that come from eating oat-based and high-fiber cereals.
The first cold breakfast cereal, Granula, was invented in the United States in 1863 by James Caleb Jackson. The cereal never became popular, due to the inconvenient necessity of tenderizing the heavy bran and graham nuggets by soaking them overnight. George H. Hoyt created Wheatena circa 1879, during an era when retailers would typically buy cereal (the most popular being cracked wheat, oatmeal, and cerealine) in barrel lots, and scoop it out to sell by the pound to customers. Hoyt, who had found a distinctive process of preparing wheat for cereal, sold his cereal in boxes, offering consumers a more sanitary and consumer-friendly option. Packaged breakfast cereals were considerably more convenient than a product that had to be cooked and as a result of this convenience (and clever marketing), they became popular. The church had a substantial impact on the development of cereal goods through the person of John Harvey Kellogg, who introduced breakfast cereals in the natural remedies for illness offered by the Adventist church.
Breakfast cereals are available in different varieties, but the essential ingredient is grains. Commonly used grains include oats, rice, barley, wheat, and corn. Few hot cereals such as oatmeal do not comprise any other ingredient while other variants may include coloring agents, yeast, salts, minerals, vitamins, sweeteners, and food preservatives. Top 3 Cereal Companies Market Share in the US is almost equal to 80%. You can find Cereal Companies Market Size, Cereal Companies Market Share, and other trends and statistics below and you can learn more about T4's strategy consulting services here.
The chart shows the Cereal Companies Market Size from 2018 to 2025. In 2019, the size of the Cereal Companies Industry was $12B and is projected to grow 4% in 2020. From 2018 to 2025 the Cereal Companies Industry growth is projected to average 4% per year. These estimates were made before the Coronavirus (COVID-19) pandemic. The short term impact of COVID-19 on the Cereal Companies market growth will likely be Medium because as consumers face the prospect of weeks at home, retailers are reporting a move away from reduced calorie and sugar free snacks in favor of non-perishable and long-lasting options. However, more people at home means more people having breakfast at home. Cereal Companies may have a good demand for their products. The long term impact of COVID-19 on the Cereal Companies market growth beyond the COVID-19 pandemic will likely be Medium because when people return to their normal activities, it is likely that people will look for healthier and reduced calories options, leading to sustained demand for cereal companies. Request help with obtaining the source for this data and learn more about T4's strategy consulting services here.
The chart shows Cereal Companies Market Share in 2017. The Cereal Companies Market is Fragmented among many vendors. The leading Vendor in the Cereal Companies Industry was Kellogg’s with 30% market share in 2017, followed by General Mills with 29.9% Cereal Companies market share, Post Holdings with 18.9% Cereal Companies market share, Private Label with 7.5%, Quaker Oats with 6.5%, and Others with 7.3%. Get help with market research for the Cereal Companies market, including the source for this Cereal Companies Market Share chart and learn more about T4's strategy consulting services here.
Cereal market growth is driven by the increasing popularity of on-the-go breakfasts, coupled with surging demand for organic cereals and rising health awareness among consumers. Due to changing food habits and influence of western culture on dietary patterns of consumers, cereal presents itself as a convenient solution to readily accessible food that optimizes the ease of consumption without further preparation. Rapid urbanization and growth of the middle-class population in emerging economies are resulting in changing lifestyles and growth in demand for on-the-go options of meals. As cereals are considered to offer numerous health benefits and are easy to prepare, they are witnessing augmented demand from consumers worldwide.
Learn about T4's Consulting servicesCereal Companies is a Consolidating market composed of a few large competitors and many small competitors. Kellogg’s market share was 30% of the Cereal Companies market in 2017. Kellogg's products are manufactured and marketed in over 180 countries. Kellogg's cereals offer a variety of 60 different types of products. General Mills market share was 29.9% of the market in Cereal Companies. General Mills brand portfolio includes more than 89 other leading U.S. brands and numerous category leaders around the world. General Mills cereal brands include Cascadian Farm, Cheerios, Chex, Cinnamon Toast Crunch, Fiber One, Kix, Lucky Charms, Monsters, Total, Trix, and Wheaties. Post Holdings market share was 18.9% of the Cereal Companies market in 2017. Post Holdings is headquartered in St. Louis, Missouri. The company operates in food service, food ingredients, refrigerated, convenient nutrition, and private brand food categories. Post Holdings brand portfolio includes 46 different brands. Private Label market share was 7.5% of the Cereal Companies market in 2017. Private Labels includes several brands produced by retailers, such as Great Value from Walmart, Kroger’s, or Alberton’s brands.
T4's research team can help you learn more about the Cereal Companies industry with market analysis, competitive analysis, commercial Due Diligence, and other market research needs. This includes deeper analysis on competitors in the Cereal Companies market, including: Kelloggs, General Mills, Quaker Oats, Post Holdings, Nature's Path, Pepsico, Nestlé; research into related topics such as Food & Beverages, Restaurants, Fast Food, Potato Chips, Salted Snacks, Supermarkets/Hypermarkets, Convenience Stores, Food Packaging; or additional support in the Food & Beverages Sector or other Sectors. Learn more about T4's strategy consulting services here.
