Chewing gum is a soft, cohesive substance designed in order to be chewed without being swallowed. Modern chewing gum is composed of gum base, sweeteners, softeners/plasticizers, flavors, colors, and, typically, a hard or powdered polyol coating. Chewing gum in many forms has existed since the Neolithic period. 6,000-year-old chewing gum made from birch bark tar, with tooth imprints, has been found in Kierikki in Finland. The tar from which the gums were made is believed to have antiseptic properties and other medicinal benefits. The Mayans and Aztecs were the first to exploit the positive properties of gum. They used chicle, a natural tree gum, as a base for making a gum-like substance and to stick objects together in everyday use. Forms of chewing gums were also chewed in Ancient Greece. The Ancient Greeks chewed mastic gum, made from the resin of the mastic tree. Although chewing gum can be traced back to civilizations around the world, the modernization and commercialization of this product mainly took place in the United States. The New England settlers picked up this practice, and in 1848, John B. Curtis developed and sold the first commercial chewing gum called The State of Maine Pure Spruce Gum. The first flavored chewing gum was created in the 1860s by John Colgan, a Louisville, Kentucky pharmacist.
Certain controversies arise as to health concerns surrounding the questionable classification of gum as food, particularly in regard to some alternative uses for gum base ingredients. According to the U.S. Food and Drug Administration (FDA), chewing gum is considered a food, as the term “food” means “a raw, cooked, or processed edible substance, ice, beverage, or ingredient used or intended for use or for sale in whole or in part for human consumption, or chewing gum”. Most of Gum Industry Market Share is concentrated in Europe and America. You can find Gum Industry Market Size, Gum Industry Market Share, and other trends and statistics below and you can learn more about T4's strategy consulting services here.
The chart shows the Gum Industry Market Size from 2015 to 2025. In 2019, the size of the Gum Industry Industry was $33B and is projected to grow 7% in 2020. From 2015 to 2025 the Gum Industry Industry growth is projected to average 7% per year. Europe and America are the leading regions in terms of Gum Industry Market Share. These estimates were made before the Coronavirus (COVID-19) pandemic. The short term impact of COVID-19 on the Gum Industry market growth will likely be High because as consumers face the prospect of weeks at home, retailers are reporting a move away from reduced calorie and sugar free snacks in favor of non-perishable and long-lasting options, which may lead to a downturn in the gum market. The long term impact of COVID-19 on the Gum Industry market growth beyond the COVID-19 pandemic will likely be Medium because In the long term, when people return to their normal activities, it is likely that people will look for healthier and reduced calories options, such as sugar free gum; as well as the need to have a snack to masticate on the go. Request help with obtaining the source for this data and learn more about T4's strategy consulting services here.
The chart shows the Gum Industry Market Share in 2015. The Gum Industry Market is Fragmented among regions. The leading Region in the Gum Industry was Europe with 38% market share in 2015, followed by America with 31.2% Gum Industry market share, APAC with 26.1% Gum Industry market share, and MEA with 5%. Get help with market research for the Gum Industry market, including the source for this Gum Industry Market Share chart and learn more about T4's strategy consulting services here.
Gum market growth is driven by the instinct desire to masticate, and the offers of functional benefits from the product, such as health-consciousness in sugar free products, nicotine gums, weight loss benefits, etc. As consumers become more health-conscious they are looking for functional benefits from the gum. According to the International Chewing Gum Association (ICGA), chewing sugar-free gum increases saliva production. This increase in saliva production subsequently reduces instances of plaque formation and tooth decay significantly. Additionally, chewing gum products like nicotine gum are regarded as effective aids to quit smoking. The consumption of sugar-free chewing gum also helps clean food debris from the teeth and reduces stress. Also, chewing gum is associated with the functional benefits of weight loss and is gaining traction among developed countries.
Learn about T4's Consulting servicesGum Industry is a Mature market fragmented across many regions. Europe market share was 37.7% of the Gum Industry market in 2015. The chewing gum market in Europe is expected to decline due to a massive decline in the per capita consumption of gum products. Ongoing health and wellness trend in Europe has limited the overall consumption of chewing gum products in terms of revenue. However, the demand for sugar-free variants of the same will see some progress. America's market share was 31.2% of the Gum Industry market in 2015. The gum market in America will grow at a slow pace. The primary reason for the low demand is the shift in consumer preference from gum to mints. This change is more prominent in the US, where consumers prefer mouth fresheners such as mints over gum. Also, the growing concern about the efficient disposal of gums is a concern among consumers. APAC market share was 26.1% of the Gum Industry market in 2015. The increase in the contribution of household final consumption expenditure to the overall country’s GDP is a major factor that has led to an increase in the consumption of confectioneries among the middle-income class. MEA market share was 5% of the Gum Industry market in 2015. The gum market in MEA is expected to grow at a moderate pace during 2015 and 2020.
T4's research team can help you learn more about the Gum Industry industry with market analysis, competitive analysis, commercial Due Diligence, and other market research needs. This includes deeper analysis on competitors in the Gum Industry market, including: Mondelez, Mars, Perfetti Van Melle, Lotte Confectionery, Arcor, Wrigley; research into related topics such as Food & Beverages, Fast Food, Chocolate Confectionary, Specialty & Frozen Snacks, Supermarkets/Hypermarkets, Nut-Based Snacks, Popcorn, Sustainable Packaging, Snacks; or additional support in the Food & Beverages Sector or other Sectors. Learn more about T4's strategy consulting services here.
